Nicki Shea Photography
The client
Nicki Shea Photography - a ‘non-traditional’ wedding photographer based in the U.K. Nicki’s photography style is fun, real, quirky, bold and most importantly, showcases every part of your big day in its most purest and joyful form.
She came to ADC wanting her brand and website to reflect her personality and photography style, and most importantly to ‘stand out from a sea of same’.
THE PROJECT
Brand Design Intensive
Web Design + Development on Wordpress
BEHIND THE BRAND
Our goal was to create a brand and website that perfectly embodies Nicki's personality. We aimed to establish an emotional connection between Nicki and her customers through her branding and website before even meeting her. We wanted her audience to feel joyous, comfortable, and excited when they see her brand or visit her site. We also wanted to make sure that the site is easy to navigate and use, and that it reflects Nicki's unique style and personality.
To achieve this goal, we designed Nicki's branding to incorporate a layer of fun and expressiveness. We started with her bold and playful 'ring finger up' logo, which immediately draws the audience's attention, and then we added bold, contrasting colors and quirky illustrations dotted across her site. We also included some random quotes about Nicki, which adds a personal touch and makes the audience feel like they already know her. These elements work together to create a cohesive brand and website that perfectly embodies Nicki's personality.
BRAND TONE
Creative, Adventurous, Bold, Quirky, Expressive, Fun, Humorous.
Nicki is a highly creative and slightly wild photographer. She specializes in taking non-traditional photos, avoiding the stiff, forced smiles of traditional wedding photography. Her bold and colourful personality is infectious and instantly friendly, and we knew that her brand and website had to reflect this. Nicki's clients rave about her work and often end up having a better wedding day because of her presence.
creating an elevated brand EXPERIENCE
One of the main elements that we wanted to incorporate in Nicki’s branding and web design were insights and aspects of her personality that went beyond the colour palette or typography. We wanted her audience and potential new clients to know what makes her unique and highlight parts of her personality that they can connect with even before meeting her.
To achieve this, we added various random, interesting and/or hilarious fun-facts about herself, accompanied by illustrations to bring out that sense of playfulness and add character to the site. This not only gave life to the site and added a splash of colour, but it was also one of the elements that her audience now loves.
BUILDING A DIGITAL WORLD
For Nicki's website, our focus was on showcasing her images. We knew that her photography style is her biggest unique differentiator, so we made sure to showcase her work front and centre throughout the site, without making it look ‘too busy’. We used various carousels and slides to portray her photography style, and we didn't hold back on the different ways Nicki could portray her talent. Full-width banner images and big, bold dimensions were at the forefront of the site layout. We wanted to make sure that her audience could see her work in all its glory, and that they could appreciate her talent as a photographer.
Kind Words
“My website makes me smile every time I see it, even now, months on! You get what you pay for, and Shenny certainly delivered everything and more.”
When it was time to have my website redesigned and my branding ramped up, I knew it was Shenny that I wanted to do the job. Her style is thorough, imaginative, and completely tailored to what the client needs. As your designer, she supports your ideas and comes up with suggestions for how to up-level them, too! I've had so many compliments about my new website, something I've never had with previous sites. Absolutely love it. Could not be more ‘me’ if you tried. I needed my existing site to have more punch and personality and stand out from a sea of other photography websites… brief accomplished!
The overall process was totally on the ball. An absolute pleasure to work with and you understood exactly what I was after. There was never an issue with minor changes either. The support and advise from start to finish and the post product after-care is awesome.
Save up if you need to and hold out for Shenny — you'll get a website/branding you’re so proud of and will not be disappointed!
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