Integrity Womens Health
The client
Dr. Kindreth Hamilton is a doctor of acupuncture and Chinese herbal medicine, a national board-certified health and wellness coach and a past fertility journeyer. She integrates the holistic approach of Traditional Chinese Medicine blended with a science-based, system-biology approach to cultivating vibrant health for optimal fertility and health beyond her clients’ reproductive years.
She reached out to us because she wasn’t sure how to integrate both her current acupuncture practice with her new business venture (fertility coaching), seamlessly while also portraying her vision. She was also feeling ‘logistically overwhelmed with the mechanics of building a website’
So here’s what we created for her, scroll through to view her design journey with ADC.
THE PROJECT
Signature Branding: Brand Strategy + Rebrand Identity
Web Design + Development on Wordpress
Mailing setup and automation
Social Media style guide + templates
BEHIND THE BRAND
The goal for Integrity Women's Health was to seamlessly integrate various facets of Dr. Kindreth's business while creating a brand voice that perfectly embodies her ideal audience and business vision.
Our brand creation embodies Dr. Kindreth's message, target audience, passion, and vision. It features delicate, hand-drawn elements in brand icons and illustrations, mirroring her personal approach with clients. We incorporated an elegant and timeless typography hierarchy to convey reliability and trust. A relaxed, grounded, and nurturing color palette portrays the brand's tone of voice, evoking an aura of calm and reassurance for her clients.
We carried this cohesive branding through every customer touchpoint—from the website to customer emails and social media platforms.
BRAND TONE
Calm, Nurturing, Reliable, Positive, Grounded, and Knowledgeable
Within the logo suite, we incorporated key elements discussed during the brand strategy and creative direction phase. At first glance, the brand icon appears to be rolling hills and a setting sun, but it's also a silhouette of a pregnant woman. The sunset metaphorically represents the tagline's phrase, "for generations to come." Sunsets also symbolize the end of one phase and the start of a new journey, reflecting the experiences of many of Dr. Kindreth's clients. By creating emotional connections between the branding and the business's audience, we foster the potential for brand loyalty and trust.
For the business name, we used a flowing serif font with custom ligature marks to highlight femininity and grace. In contrast, the tagline uses a sans-serif font to ground the design. The tagline arches over the icon, mirroring the shape of a pregnant belly and a sunset. This rounded flow in the logo design balances the structured horizontal text.
creating an elevated brand EXPERIENCE
In addition to the primary brand icon, we developed a suite of complementary icons to be utilized across Dr. Kindreth's various platforms. This approach adds layers of meaning and visual interest to the brand identity. We carefully crafted icons that embody the core values and concepts central to Dr. Kindreth's practice: "balance," symbolizing the holistic approach to women's health; "growth," representing personal and physical development; "harmony," reflecting the integration of mind and body; and "nurture," emphasizing the supportive care provided. These icons not only enhance the brand's visual vocabulary but also serve as powerful visual metaphors, reinforcing the key messages and ethos of Integrity Women's Health throughout all touchpoints of the brand experience.
BUILDING A DIGITAL WORLD
For the website, our main goal was 'ease of use'. Dr. Kindreth wanted a seamless, calming website with clear calls-to-action (CTAs) for booking sessions. Given the informative nature of her work, we aimed to present vital information helpfully without overwhelming the audience, maintaining a serene, calming, and nurturing tone. We utilized the color palette crafted during the branding phase throughout the site, creating a soothing scrolling experience with minimal details and ample negative space to balance the content.
We also incorporated imagery to set the tone and video references to complement the site's informative content. As Dr. Kindreth's previous site was built on WordPress and she was familiar with the platform, we recommended staying with it and built her new site there.
The resulting website allows her audience to browse and gain valuable information, even if they don't intend to make an immediate purchase, ensuring that they come back for more.
Kind Words
“Working with you has been the best business investment! working with you is so much greater than just coming up with a new logo, new website etc. You uncover the heart of a business and then create a product to share this with the world. Every aspect of your work is unique and thoughtfully developed.”
My biggest challenge was taking the leap to create a brand and website that truly focused on fertility and unified all facets of my practice. I felt I was spinning around making this decision because it felt risky to really narrow my practice focus. I was logistically overwhelmed with the mechanics of building a site too.
I’ve consulted other web designers and business coaches in years past and no one has approached branding from a psychological perspective. Your method of using branding psychology sets you apart in being able create a product that speaks directly to what motivates the consumer. The strategy sessions also helped me to become clear about my purpose, vision, and the type of women drawn to working with me.
You couple elegance and artistry with precision and a high standard for excellence in your work. These are all values that are important to me and I knew it would be amazing to work with you.
I love the logo! You so captured the elements of nature, femininity, strength and grace. It’s perfect.
I also really love the flow and originality of the web design, it perfectly conveys the essence of my practice. It’s a balance of professionalism, dependability and peace. I didn’t expect this, but I feel more confident and in flow with my work as a result of rebranding. I’m excited and proud to show off the new website and logo.
I’ve had positive feedback saying it captures the essence of who I am, it conveys a sense of calm and a place of healing, it’s beautiful and peaceful.
I appreciate your organization, flexibility, creativity, and judgement and that you took your time to produce outstanding work. You allowed me the space and time to reflect and give feedback. It has been such a pleasure to work with you!
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