Ajure

Ajure - Ethereal Jewelry that highlights what’s already within.

Elegance, timelessness, and quality are the hallmarks of Ajure. This brand embodies empowerment, focusing on creating ethereal and timeless pieces of jewelry that make you feel your best self. After all, beauty is an attitude. Exude luxury with Ajure.

To capture the essence of timeless elegance, we opted for a classic Serif font paired with a feminine script font that adds flow to the brand tone. The monogram spells out Ajure, fitting within an oval that represents the pendant shapes they sell.

The color palette for Ajure includes a deep emerald green to depict luxury, as well as light neutrals to present a feminine lightness to the brand.

Overall, this concept is all about appreciating and valuing yourself by investing is gorgeous jewellery that make you feel a million bucks! Exude Luxury.